Project Details
Starting with the original document, Banner worked extensively with SDDOT staff in various departments to collect information regarding the many winter highway maintenance activities. The Banner team also researched adjacent state documents to identify information that may apply to South Dakota. The Banner team then edited and organized subject matter from the expert and technical panel meetings into an easy-to-read, cohesive and one tone document.
In addition to text, the graphic layout of the manual incorporated the recently updated SDDOT branding which included a new logo and color palette. The Banner team created graphics, maps, photos, and infographics to visually demonstrate the many aspects of information into an understandable concept. The layout was designed for straightforward progression and the ability to locate specific information quickly. This was done through color, icons, and consistency.
The final product is a comprehensive manual that explains the intricacies of winter highway travel, safety, and maintenance that can be used by both SDDOT staff and travelers alike.
Services Provided
- Document Creation - Review, Planning and Coordination
- Research, Editing and Copywriting
- Brand Identity Concept
- Graphic Design